but additionally exposed a shop it dubbed Casa Natura into the upscale Polanco community of Mexico City. Unlike the Paris store, however, no goods were sold by the store. It ended up being less a store when compared to a clubhouse—a location for product product sales representatives to meet up each other and change experiences, test items, and enjoy training. Natura saw this as being a hybrid associated with the direct-selling and retail models, that could be replicated at a small fraction of the cost of creating a comprehensive retail-store channel. This hybrid model—which the organization started initially to use within Brazil in 2007—helped Mexico be the company’s biggest market that is internationalby 2012 Natura had exposed five Casa Naturas here). Its success in Mexico appeared to pave the real solution to the U.S. market.
Now, 5 years later on, Natura has not yet gone to your U.S. or, in reality, to your other market that is new Latin America. The business that is french tiny, unprofitable, as well as the just one within the developed globe (begin to see the exhibit “Beyond Brazil: A Regional Pattern of Expansion”). Finding areas elsewhere which are suitable for the company’s direct-selling system, its community values, and its particular concentrate on sustainability has shown tricky.
As opportunities in Latin America continue to be more attractive for Natura than those in developed economies. Leer más